The best social media marketing, Jimmy Burgess writes, is coming from agents who have figured out how to create content that resonates with the people they actually want to serve. ...
From a 217 percent ROI on lawn care to the longevity habits of centenarians, outdoor space is reshaping what buyers want — and what agents should know before advising clients. ...
Digital strategy and emerging tech like AI are reshaping the way real estate professionals get deals done. ...
A top Federal Reserve official is sounding the alarm on inflation — and Friday's jobs report may have just turned up the volume. ...
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. ...
Anne Marie DeCatsye doesn't see Canopy's expansion as an effort to create a national MLS, but a sign that the old MLS model is under pressure. ...
With so much information readily available online, the sales pitch for creating a luxury listing's value proposition, one that's centered on the story and the lifestyle, has never been stronger, new Inman contributor Fritts Causby writes. ...
Star Compass agent and social media savant Andrew Jevin shares how agents can show up more authentically online. ...
ERA President Alex Vidal interviews award-winning broker-owner Mark Cenci about his decades in the business and the lessons he's learned. ...
Stop calling marketing materials “data,” Darryl Davis writes. Zillow's study is a position. Compass's survey responses are a position. Your CMA, with your local comps, on this home, is data. ...